Identifying what you believe in and finding clients who align on your values is the best way to ensure long-term success.

After a decade in the biz, we’ve decided to do for ourselves what we do for everyone else. In the inherently subjective, soul-searching process, we’ve picked up a good sense of empathy and compassion for companies creating or shifting their brands. It’s a grueling endeavor that forces a company to reach into the depths of itself, shifting attention away from the daily doing to uncover the reasons of one’s being.

To pitch is to convince, compel, to persuade and sway. It’s a subtle art and one that needs to be mastered if we hope to close an investment round, secure the needed support, or convince whichever audience of whatever worthiness. Moonshot has worked with hundreds of companies to craft convincing pitches, whether it’s for the big stage or the boardroom, and we put together this list of “truths” for creating stand out pitches that win your audience. It starts with the game plan.

In a world bustling with countless brands vying for attention, standing out from the crowd has become more critical than ever.